About
One brand, two temperatures.
Institutional authority for organisations. Human warmth for athletes. The same mission underneath: make sport prove it looks after its people.
Who built this
Founded from inside elite sport, not beside it.
Every governance officer who lands on this site asks the same question: who built this, and why should we trust them? The honest answer is an Olympic biathlete who lived the gap this platform closes.
That lived experience is why the athlete arm is free forever, why athlete data is walled off from organisations by construction, and why the certification is deliberately hard to earn.
Read the founder's storyThe full story
Four chapters, in order
The problem
Around 35% of elite athletes report symptoms; 72% stay silent; one in three struggles after retiring. And until now, zero verified governance standards. The data, the silence mechanics, and the gap.
The mission
Make athlete mental wellbeing governed, verified and non-negotiable — with three audiences, one engine, and five red lines that are built in rather than written down.
Our model
How certification revenue funds free athlete support, the four mechanisms that stop the badge from being buyable, and the public list of things we will never do.
The founder
Jacques Jefferies, Olympic biathlete. MindsMelt exists because the standard he needed as an athlete did not.
Certification funds support. Support legitimises certification.
Eight words that decide every product, pricing and privacy choice on this platform.